I'm not sure if it is just me, but has sex a lot more prominent in our lifestyle in the last few years? I mean, its used to sell products like deodorant "smell like this and chicks will be all over you." It's absolutely ridiculous but "sex sells," which I really don't understand. 
I was reading "Will Grayson, Will Grayson," and Will tells Tiny he loves him, as a friend and Tiny says "You coming out to me Grayson? Because I'd sooner go straight then be gay with you."
And Will turns to him and says “NO. No no no. I don't want to screw you. I just love you. When did who you want to screw become the whole game? Since when is the person you want to screw the only person you get to love? It's so stupid, Tiny! I mean, Jesus, who even gives a fuck about sex?! People act like it's the most important thing humans do, but come on. How can our sentient fucking lives revolve around something slugs can do. I mean, who you want to screw and whether you screw them? Those are important questions, I guess. But they're not that important. You know what's important? Who would you die for? Who do you wake up at five forty-five in the morning for even though you don't even know why he needs you? Whose drunken nose would you pick?!”
And I think that is the point I am trying to make. When did sex become so important? When did it become the thing we revolve our lives around? When did having sex with some girl or guy become the reason behind our wardrobe or hygiene choices?
 I think the answer lies between the easy access the internet has given people to sex and the belief that has come from consumeristic values that only really good looking or rich or people who have it all can only be the ones to participate in sexual activities.